Site Selection & Store Design

Over the course of building our existing Buff City Soap stores, we've developed the look and feel our locations to match our high-quality yet simple and rustic product offering. We will provide our franchisees with the guidance needed to open a franchised location that meets our brand standards and upholds the consumer experience that our customers have come to expect, by providing our franchisees with:

• Sample architectural drawings
• Build-out and technical specifications
• A detailed construction plan including standards for layout and décor, signage requirements, and a list of the required equipment.

Our franchisees will be able to leverage our experience in finding the best site, but we also hope to leverage our franchisees’ knowledge of their own market to select their initial site.

Our field staff will visit a franchisee’s potential site to provide approval if the site meets our stated criteria, as well as provide support throughout the build-out process.

Training & Operations

Our comprehensive training program will provide you with all the necessary tools to open and operate your Buff City Soap store. Our program will take up to three-and-a-half weeks and will involve online pre-training, in-classroom training, and on-the-job training as well as a Train-The-Trainer program so that franchisees are able to train their own employees.

We will also provide operations manuals that will allow franchisees to operate their stores in keeping with the high standards the Buff City Soap brand has established.

Franchisees will be provided training at the Buff City Soap headquarters in Bartlett, TN, on site at their own location, as well as through online webinars. We will hold a 10-day training session at our Bartlett headquarters, as well as have field staff on the ground at your location for 1 week prior to opening to get you through initial inventory production, and they will remain with you through your first week in business.

In addition to being trained on our special soap blends, our soap-making processes, and the systems of the Buff City Soap “Makery,” franchisees will receive training on what is required to run the business itself.

Marketing & Ongoing Support

Our marketing and public relations team will assist with creating cohesive and effective campaigns designed to reach and appeal to a broad audience while reinforcing the Buff City Soap brand. Smart advertising, community relations, a robust social media presence, and media exposure will all work in tandem, ultimately achieving customer loyalty and sales!

Our team will provide you with a market introduction plan that includes both a marketing plan for your Grand Opening as well as guidance pertaining to opening inventory and other expenses to ensure that you are fully prepared to meet the demands of operating a Buff City Soap store.

Our field staff will be in constant contact, offering ongoing support and periodic operation evaluations to make sure you are keeping with the standards set by Buff City Soap. Our team has first-hand knowledge of the Buff City Soap business model and can offer creative solutions, advice, and overall support to help your business be as successful as it can possibly be.

Through on-site visits, webinars, phone calls and otherwise, we will stay connected and provide you with the guidance needed to be a success.